GTM Playbook

The GTM Playbook

Everything we learned from 11 years and 628,000 cold emails and LinkedIn DMs, written down: how to spot the buying signals that make a company ready to talk, research what matters to each buyer, and run the outbound that books demos. Free to read, no email asked.

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Playbooks for signal-based outbound

10 min read

How To Turn Real-Time Buying Signals Into 18+ Demos Per Week

The Find → Research → Sequence system behind 18+ demos a week: catch buyers through signals, reference their tension, run one insight across four channels.

12 min read

Connect Claude to LinkedIn via MCP

Connect Claude to LinkedIn through MCP, with Coolie feeding it buying signals: the setup step by step, in about five minutes.

7 min read

Can ChatGPT or Claude Run Your Outbound?

“I can use ChatGPT or Claude for outbound. Why do I need Coolie?” Our answer, from 628,000 cold emails and LinkedIn DMs.

8 min read

Inbound led Outbound on LinkedIn that generated ~1.4M impressions

Two methods, one flywheel: magnetic LinkedIn posts that pull buyers in, and a signal engine that turns their engagement into booked demos.

15 min read

Why Event Signals Create Better Outbound Opportunities?

The event signals that make outbound timely: competitor churn and renewals, tech used, intent topics, job changes, funding, hiring and LinkedIn engagement.

10 min read

How To Turn Your Competitor’s User Into Your Customers

Win your competitor's customers: spot active users, recent churners and coming renewals, map your advantage and their tension, then send the exact messages.

16 min read

From SDR teams to AI pipelines: The new AI agent outbound stack

Four copy-paste AI agents, prospect research, persona, deep insight and sequence, that turn one buying signal into booked meetings.

12 min read

Le playbook qui nous permet de booker 18+ démos par semaine grâce à l’IA

Le système Trouver → Rechercher → Séquencer derrière 18+ démos par semaine : capter les signaux d'achat, référencer la tension, un insight sur quatre canaux.

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