Updated
Steps that react to the lead
A step can depend on what the lead did: whether they accepted your LinkedIn invitation, and whether they replied, a number of days after the step it follows. When the condition is not met, the step is skipped, the sequence stops for that lead, or the step waits and checks again.
A/B test every step
Each step can carry up to four versions of its message. Every lead gets one of them, and the campaign shows how each version performs, so you keep the one that works.
Messages personalized for each lead
For the leads you research, Coolie writes each step from the signal that found them (the tool they left, the contract coming up, the job they just posted) and from their research brief. The other leads get your step template, filled with their name, company and title. Your own writing instructions guide what Coolie writes.
You decide what goes out
Approve each message before it is sent, or switch the campaign to autopilot once you trust it. Either way, sends come from your own accounts, paced over working hours. Multichannel outbound and deliverability explain how.
Frequently asked questions
Which conditions can a campaign step use?
Whether the lead accepted your LinkedIn invitation or not, and whether they replied or not, a number of days after the previous step. If the condition is not met, the step is skipped, the sequence stops, or the step checks again later.
How many versions can I A/B test?
Up to four versions of each step's message.
Do I have to approve every message?
No. You can approve each message, or let the campaign run on autopilot.
How much does it cost?
Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.