Updated
How the Merger & Acquisition signal works
Choose which side is the lead
The company that was acquired, or the company that acquired it. Pick the buyer when you sell to whoever now holds the budget.
Set a deal size, or don't
A minimum and a maximum in US dollars narrow the deals. Leave both empty to include the deals announced without a price, which is most of them.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Why a deal is a buying moment
- The acquired company's contracts come up for review as it moves onto its new owner's tools and processes.
- The people who chose the current tools may no longer be the ones who decide.
- The buyer has a new company to bring onto its systems: people, suppliers and data.
Funding or acquisition?
Funding finds companies that raised money; this signal finds companies that changed hands. Both bring new budgets and new plans, and both can run in the same agent.
Example (fictional)
You sell an HR platform and choose the acquired company as the lead.
Coolie finds Tallis Engineering, 180 employees in France, bought last month by a larger industrial group.
It finds its HR Director and its CFO, scores both, and once you pick them drafts an email about bringing two teams onto one system.
Every company and person in this example is invented.
Frequently asked questions
Which company becomes the lead?
The one you choose: the company that was acquired, or the one that acquired it.
Can I filter by deal size?
Yes, with a minimum and a maximum in US dollars. Many deals are announced without a price: leave both empty to keep them.
Who does Coolie contact?
The people whose job titles match your ICP, at the company you chose as the lead.
How much does it cost?
Coolie starts with a 7-day trial for $1; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.