Updated
How the Engagement & Interest signal works
Name the keywords
Up to five words or phrases your buyers talk about. Without one, the signal has nothing to look for.
Coolie reads your ICP's activity
It looks at the people who match your ICP's job titles, countries, industries and company sizes, and keeps those who commented on or reacted to a post about one of your keywords in the last 30 days. Each lead gets a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Choosing keywords that find people
The words of your buyers' own trade find the most people: what they work on every day, not the words you sell with. A warehouse manager writes about warehouses far more often than about software.
Engagement & Interest or Buying Intent Topic?
Engagement & Interest finds people, from what they do on LinkedIn. Buying Intent Topic finds companies, from the subjects their job posts mention. The first gives you a person who shows an interest; the second, a company that is investing in a subject.
Example (fictional)
You sell route planning software for delivery fleets and name the keywords last mile and route planning.
Coolie finds the Operations Director of Kestrel Parcel, 350 employees in Belgium, who commented on a post about last-mile costs this month.
It scores the lead and, once you pick it, drafts an email and a LinkedIn invitation about delivery routes.
Every company and person in this example is invented.
Frequently asked questions
Which posts count?
LinkedIn posts about one of your keywords that the person commented on or reacted to in the last 30 days.
Who becomes a lead?
People who match your ICP's job titles, countries, industries and company sizes, and who engaged with your subject.
How many keywords can I name?
Up to five per agent.
How much does it cost?
Coolie starts with a 7-day trial for $1; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.