Updated
How competitor churn prospecting works
Name the competitors you replace
Pick up to five competitors' products for the signal: Coolie suggests the matching products it knows as you type.
Coolie watches for churn
Coolie watches for changes in the software companies use (a competitor dropped, or one adopted about a year ago) and dates each change. Every lead shows the change it was found on.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
What you get for each churned account
- The company, and the competitor's product it stopped using, with the date of the change.
- The decision makers whose job titles match your ICP.
- A score that ranks the lead against your ICP.
- For the leads you pick, a research brief and a personalized email and LinkedIn sequence.
When competitor churn is the right signal
- You sell a replacement for the product they just left.
- You can offer a migration, onboarding help or a switching offer.
- You sell a product that works alongside the one they dropped, and the change reopens their choice of tools.
Competitor churn or competitor renewal?
Churn finds companies that already left: they need a replacement now. Competitor Renewal finds companies that still use the competitor but will soon decide whether to keep it. Many teams run both in the same agent.
Example (fictional)
You sell a sales engagement platform and name your two closest competitors.
Coolie finds Halden Freight, 200 employees in Germany, which stopped using one of them three weeks ago.
It finds Halden's VP of Sales and its RevOps Manager, scores both, and once you pick them drafts an email that opens on the switch and offers a migration call.
Every company and person in this example is invented.
Frequently asked questions
What is a competitor churn signal?
It is the moment a company stops using, cancels or downgrades a competitor's product. That company is choosing what comes next, which makes it one of the warmest accounts you can contact.
How does Coolie know a company stopped using a competitor?
Coolie watches for changes in the software companies use (a competitor dropped, or one adopted about a year ago) and dates each change. Every lead shows the change it was found on.
How recent are the churn signals?
Coolie looks at changes from the last 90 days, and every lead shows the date of its change.
How many competitors can I track?
Up to five per signal and per agent.
Who does Coolie contact at the company?
The people whose job titles match your ICP, found at each company the signal surfaces. You approve each message before it goes, or let the agent run on autopilot.
How much does it cost?
Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.