Updated
How job change prospecting works in Coolie
Your ICP says who to look for
The signal looks for the job titles in your ideal customer profile: the people you sell to, such as a CFO, a Head of People or a VP Sales.
Coolie finds who just started
It finds people with those titles who started their current role in the last few months, and shows on each lead the month the role began.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
The person who moved is the lead
There is no separate search for contacts: Coolie scores the new leader against your ICP.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Why the first months in a role matter
A new leader is expected to make changes, and the first months are when they decide which. They map what they inherited, keep what works and replace what does not, often with tools and partners they trusted in their last job.
Reaching them during that review puts you in the comparison. Once it is over, the choices are theirs, and they defend them.
When job change is the right signal
- Your buyer holds a role you can name, such as the head of a function.
- What you sell gets reviewed when leadership changes: a system, a supplier, an agency, a training program.
- A new leader can act on it in their first months.
Job change and the company's plans
A job change finds the person; Hiring and Funding find what the company is planning. When a company that just raised also brings in a new leader, both point the same way.
By industry
Example (fictional)
You sell a procurement platform and put CFO and Head of Procurement in your ICP, for companies of 1,001 to 5,000 employees in Germany.
Coolie finds Jonas Weber, who became Head of Procurement at Brenntal Werkzeuge, 1,200 employees, five weeks ago.
It scores the lead and, once you pick it, drafts a LinkedIn invitation and an email about the supplier review a new procurement leader often starts with.
Every company and person in this example is invented.
Frequently asked questions
What is a job change signal?
The moment someone you sell to starts a new role, at a new company or through a promotion. New leaders review what they inherit, which makes their first months a good time to be in touch.
How recent are the job changes?
Coolie looks for people who started their current role in the last few months, and each lead shows the month the role began.
Who is the lead?
The person who changed jobs. Their title must match one in your ICP, and their company must fit its industries, sizes and locations.
How much does it cost?
Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.