Updated
How technographic prospecting works in Coolie
Name the tools
Pick up to five products for the signal: Coolie suggests the matching products it knows as you type.
Coolie finds the companies using them
Coolie looks for companies that use those tools today.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Three ways teams use Tech Used
- Displacement: reach the users of a competitor's product with a reason to compare.
- Complements: reach the users of a tool your product integrates with, where the value is easiest to show.
- Ecosystems: reach the companies running a platform you build on or partner with.
What you get for each company
- The company and the tool it uses.
- The decision makers whose job titles match your ICP.
- A score that ranks the lead against your ICP.
- For the leads you pick, a research brief and a personalized email and LinkedIn sequence.
Users today, or changes?
Tech Used finds who uses a tool now. To catch the moment a company leaves a competitor or nears its renewal, add Competitor Churn and Competitor Renewal to the same agent.
Example (fictional)
You sell an analytics add-on for a popular CRM and name that CRM.
Coolie finds Lumen Harbor, 150 employees in Canada, which uses it today and fits your ICP.
It finds Lumen Harbor's Head of Revenue Operations and, once you pick the lead, drafts a LinkedIn invitation and an email about reporting on that CRM.
Every company and person in this example is invented.
Frequently asked questions
What is technographic prospecting?
Finding companies by the technology they use, then reaching the people there who decide. Coolie's Tech Used signal does both: it finds the companies using a tool you name and contacts their decision makers.
Which tools can I search for?
Type a product's name and pick it among the matching products Coolie suggests, up to five per signal and per agent.
Can I target the users of a competitor?
Yes. Name the competitor's product and Coolie finds the companies that use it today. Add Competitor Churn and Competitor Renewal to also catch the ones leaving it or nearing a renewal.
How much does it cost?
Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.