Updated
Why agencies should start from the store's platform
Many e-commerce agencies specialize: they build, migrate and improve stores on one or two platforms, and they know the apps that go with them. A store on another platform is a different job, so a list of stores on the right platform is worth more than a long list of online shops.
A store's platform and its apps usually show in its website's code, which makes them a dependable signal. And because the work is tied to the platform, the first message can be specific: a theme, an app, a checkout step, a migration.
Who to contact
- Founder or managing director, in smaller brands where they still decide on the store.
- Head of E-commerce or E-commerce Manager: owns the store, its roadmap and its agency.
- Digital or Marketing Director, when the store sits under marketing.
- Head of Product or CTO, in larger brands that build in-house and bring in agencies for projects.
What to say
Show that you looked at the store. Mention one concrete improvement on the platform they run: speed, a checkout step, an app that duplicates another, a migration they will face. Agencies win on specifics, and a store owner can check your point in a minute.
Save the full audit for later. One observation and an offer to share the rest is enough to start a conversation.
How Coolie finds them
Name the platform and apps you work with
Choose up to five products from Coolie's list, for example the store platform you specialize in and the apps you install most.
Coolie finds the stores using them
Any company that uses one of those products today becomes a candidate for your agent.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Signals to pair it with
A store moving off a platform needs a migration partner: Competitor Churn finds companies that stopped using a product you name in the last 90 days. A brand that just raised often invests in its store: Funding finds recent rounds. See all signals.
Example (fictional)
Your agency builds and improves stores on one e-commerce platform and often installs a popular subscription app, and you name both.
Coolie finds Kettlewick Coffee, 40 employees in the United States, whose store runs on that platform with the subscription app, and which fits your ICP.
Kettlewick's founder and its e-commerce manager are the contacts; after you pick them, Coolie's draft points to one step of their checkout you would change.
Every company and person in this example is invented.
Frequently asked questions
Can I look for a specific app as well as a platform?
Yes. Platforms and apps count alike among your five products, and Coolie finds the companies that use any of them.
Who will I reach at each store?
People, not generic inboxes: the founders and e-commerce leaders whose titles match your ICP.
Will Coolie find very small shops?
Only if your ICP includes them. Set the company sizes you work with, from the smallest brands up, and Coolie keeps the stores in those sizes.