Updated
How the LinkedIn Post signal works
Paste the post
Paste the address of a LinkedIn post on your agent: up to five at a time.
Coolie reads who engaged
It reads the post once, in public: up to 200 reactions and 100 comments, each with the person's profile.
It keeps the people who fit
Whoever holds one of your ICP's job titles goes on, the post's author and your own staff left out. Each person and company is then checked against the rest of your ICP, as with any signal.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email, LinkedIn and WhatsApp sequence.
It writes and sends from your own accounts
Email, LinkedIn and WhatsApp steps go out from your own mailbox, LinkedIn account and WhatsApp number, spread over your working hours. You approve each lead, or let the agent run on autopilot.
One post, or an account to watch?
LinkedIn Post reads one post, once: a post that already drew the people you want. To go on watching someone's new posts, use LinkedIn Profile for yours and your team's, Company LinkedIn for your page, Influencer Profile for a voice in your market, or Competitor Profile for a competitor's page.
When it is the right signal
- You saw a post in your market whose comments read like your customers.
- A competitor or a creator had one post that drew far more than the rest.
- You want those people now, without watching the account every day.
Example (fictional)
You sell payroll software and see a post about closing the month, with hundreds of reactions.
You paste it on your agent. Coolie reads who engaged, among them the Finance Director of Lindqvist Retail, 400 employees in Sweden.
Coolie keeps her, as her title is in your ICP, scores the lead, and once you pick it drafts a LinkedIn invitation and a first email.
Every company and person in this example is invented.
Frequently asked questions
Do I need to connect a social media account?
Not for this signal. The post, its reactions and its comments are read in public.
How many posts can I read?
Up to five on an agent at a time, and ten every 30 days on your plan, two in a trial.
Are later reactions picked up?
No. A post is read once: whoever reacts after that is not seen, and a post read stays read.
Who becomes a lead?
Someone who reacted to or commented on the post and holds one of your ICP's job titles, at a company and in a country that fit it. A lead a day's limit has no room for is not kept for later.
How much does it cost?
Coolie starts with a 7-day trial for $1; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.