Updated
How the Buying Intent Topic signal works
Pick your topics
Search Coolie's list of topics and pick up to five; each shows how many companies mention it. A subject the list does not hold can be typed, and is then looked for in job posts as written.
Coolie finds the companies
It finds the companies whose recent job posts mention any of your topics.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Topics or job titles?
Buying Intent Topic looks across every job a company posts for a subject. Hiring looks for posts that match the roles and description keywords you name. Use topics when the subject matters more than the role, and Hiring when one role is your opening.
Good topics to start with
- The problem your product solves, in the words a job post would use.
- A regulation or a standard your customers must meet.
- A practice your product supports, such as data warehousing or field service.
Example (fictional)
You sell a data visualisation tool and pick the topics Business Intelligence and Data Warehousing.
Coolie finds Ardent Home Insurance, 700 employees in Spain, whose recent posts for analysts mention both.
It finds its Head of Data and its CFO, scores both, and once you pick them drafts an email about the reports the new team will build.
Every company and person in this example is invented.
Frequently asked questions
Where do the topics come from?
From the job posts companies publish. Coolie's list shows how many companies mention each topic, and a subject it does not hold can still be typed.
How many topics can I pick?
Up to five per agent.
Is this the same as Engagement & Interest?
No. Engagement & Interest finds people who engage with a subject on LinkedIn; Buying Intent Topic finds companies whose job posts mention it.
How much does it cost?
Coolie starts with a 7-day trial for $1; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.