Updated
Three competitor signals, one agent
- Competitor Churn: companies that cancelled, downgraded or stopped using a competitor's product in the last 90 days.
- Competitor Renewal: companies that adopted a competitor 9 to 12 months ago and still use it, so a yearly contract is likely to renew in the next 3 months.
- Tech Used: companies that use a given tool today, a competitor's product or one your product works with.
How Coolie turns a competitor into leads
Name up to five competitors
Type the products you replace or compete with, up to five per signal and per agent.
Coolie watches for changes
Coolie watches for changes in the software companies use (a competitor dropped, or one adopted about a year ago) and dates each change. Every lead shows the change it was found on.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Why competitor signals find buyers at the right moment
A company that just left a competitor is choosing what comes next. One whose contract is about to renew is weighing whether to keep paying. One that uses a competitor already pays to solve the problem you solve.
In all three cases the signal gives you both the timing and the reason to write, so the first message can be about their situation, not about you.
How this differs from a list of a tool's users
A technographic database tells you who uses a tool. It does not date who just left it, find the people to talk to, or write to them. Workflow builders can assemble the same steps from several data tools, which you then connect and maintain.
Coolie runs the whole chain in one place: the signal, the ICP filter, the decision makers, the research and the outreach. How Coolie differs from a do-it-yourself stack.
Example (fictional)
You sell a customer support platform and name two competitors.
Coolie finds Northwind Logistics, 300 employees in the Netherlands, which stopped using one of them last month, and Bluepeak Software, 80 employees in the UK, which adopted the other ten months ago.
It finds Northwind's Head of Customer Support and Bluepeak's VP of Operations, scores both, and once you pick them drafts a first email and a LinkedIn invitation that start from the change.
Every company and person in this example is invented.
Frequently asked questions
Which tools can find companies that churned from a competitor or are due for renewal?
Coolie does both in one agent. Its Competitor Churn signal finds companies that recently stopped using a competitor's product, and its Competitor Renewal signal finds companies likely to renew with a competitor in the next 3 months. Coolie then finds the decision makers who fit your ICP and contacts them by email and LinkedIn from your own accounts.
How does Coolie detect competitor churn and renewals?
Coolie watches for changes in the software companies use (a competitor dropped, or one adopted about a year ago) and dates each change. Every lead shows the change it was found on. A renewal is inferred from the adoption date: Coolie does not see the contract itself.
How many competitors can I track?
Up to five per signal and per agent.
Can I send these leads to my CRM or sequencer?
Yes: CSV export, webhooks, the public API and MCP (for assistants such as Claude, ChatGPT or Cursor), and native pushes to HubSpot, Pipedrive, Instantly, Smartlead, HeyReach and Salesforge.
How much does Coolie cost?
Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.