Product

The Coolie Stack: your whole outbound, from first signal to booked meeting

Coolie runs your outbound in one workspace: it finds companies showing buying signals and people in a database refreshed every 30 days, gets their work emails and phone numbers, ranks every lead by ICP fit, researches the ones you pick and writes sequences that answer why you, and why now. It sends them by email and LinkedIn from your own accounts, with a script for your calls, keeps every reply in one Inbox and every contact in a lite CRM, and learns from what gets answered.

01 · Find

Find the right people at the right moment

Leads come from what companies do and from a database you search in your own words. Each one arrives with the reason it was found, its contact details on demand and a score that puts the best first.

Signal Agent

Buying signals

Find high-intent leads using buying signals.

Your AI agent watches the signals you pick every day, keeps the companies that fit your ICP and finds the decision makers there. Every lead shows the signal it was found on and its evidence: the job post, the funding round, the tool a company dropped.

People Search

Find leads in a database refreshed every 30 days, where many are refreshed only once or twice a year.

Search for people by job title, seniority, department, skills, location, industry, company size, keywords or company, and leave out the ones you exclude. Or describe them in a sentence: the search assistant fills in the filters, searches, and changes the search when you say what to change.

  • See how many people match, and a first look at them, before you add anyone.
  • Add the people you pick to an agent, to start its campaign, or to a list, or download them as a CSV file.
  • 0.03 credits a person added, with their email and phone found on demand.
  • Already have target accounts? Paste the companies, and Coolie finds the people there who match your ICP.

Enrichment Agent

Emails and phone numbers

Waterfall enrichment of emails and phone numbers across 15+ data providers.

Click Find email or Find phone on a lead, or on every lead you select. Coolie asks one data provider after another until one finds the address or the number, keeps only the lead's work email, and charges you only when it finds one.

  • One provider after another, so a miss at the first is not the end of the search.
  • Work emails only: a personal or alumni address, or one at another company, is left out.
  • 0.1 credits an email and 1 credit a phone number, charged only when found.
  • From People Search too: tick email or phone, and they are looked up as the people are added.

Scoring Agent

ICP scoring

Rank leads by ICP fit, buying intent, freshness and relevance.

Every lead gets an AI score from 0 to 10, and the Leads page can put the best score first. Hover a score to see what it is made of.

  • ICP fit: the contact holds one of your ICP's job titles.
  • Freshness: a signal from the last few days counts most, then less and less over 30 days.
  • Buying intent: for a hiring signal, more open roles at the company score higher.
  • Relevance to you: your thumbs up and down, and what your replies taught Coolie's brain, move it within limits.

02 · Research and write

Know why to write, and what to say

For the leads you pick, Coolie does the homework a good SDR would do: it researches the prospect, then writes the sequence from what it found.

Research Agent

Deep prospect research

Deep, third-level research on each prospect, using 300+ insights at the personal, company and industry level.

Coolie starts from the signal, reads the prospect's public LinkedIn profile and recent posts, and searches the web for the company's news of the last six months. It scores every insight, works out your buyer's persona, then reads the best five at their source and takes each three levels down: what happened, what the source reveals, and the problem it creates for this person now.

  • Each insight scored out of 10 for recency, relevance to the pain you solve, buying intent, emotional weight and personal hook.
  • A buyer persona: their pain, how they solve it today, the risks, what sets you apart and what they gain.
  • Every insight keeps the pages it was read on, and what cannot be grounded is dropped.
  • 1 credit a lead, its sequence included.

Copywriting Agent

Personalized sequences

Hyper-relevant sequences tailored to each prospect, answering why you, and why now.

From the insights you tick, or its best ones, Coolie writes each lead's messages for its campaign: emails with their subject lines, LinkedIn invitations, messages and InMails, and call scripts. The signal is the reason to write now; the research and the persona say why your offer matters to this person.

  • Each step has its role, from first touch to breakup, its tone, length and call to action, and a framework: PAS, AIDA or Before After Bridge.
  • Your own instructions for any step, and up to four versions of a step to A/B test.
  • In English, French, Spanish, German, Italian, Portuguese or Dutch.
  • Leads you have not researched get the step's template, filled with their name, company and title.

03 · Reach out

Reach them on the channels they answer

Campaigns send from your own mailbox and LinkedIn account, at a pace that keeps both safe, and put your calls in the same sequence.

Sequence Agent

Email and LinkedIn campaigns

Send sequences by email and LinkedIn from your own accounts. WhatsApp coming soon.

A campaign mixes emails with LinkedIn profile visits, likes, comments, invitations, messages, InMails and withdrawals, sent from your own mailbox and LinkedIn account. A step can wait for a condition, such as an accepted invitation or no reply after some days, and a sequence can stop as soon as a lead replies. Approve each message, or let the campaign run on autopilot.

  • Your Google, Microsoft or other mailbox, and your own LinkedIn account.
  • Conditions: connected or not, replied or not, a number of days after the step before.
  • Sends spread over your working hours, within the daily limit you set for each account and action: see deliverability.
  • WhatsAppComing soon

Sequence Agent

Cold calling scripts

A personalized cold calling script for every lead you call.

Add a call step to a campaign, as its first touch or later on. Coolie writes the script from each lead's research, or fills the step's own script with the lead's details. When the call is due, it waits in your queue with its script and, once you have it, the lead's number: you call, say how it went, and the sequence moves on.

  • Five parts: an opening, why you are calling, a few open questions, answers to likely objections, and one small ask.
  • The reason for the call is the lead's signal, in plain words.
  • Done or No answer moves the lead on; Call back tomorrow brings the call back the next working day.
  • Nothing is dialed for you: you make every call yourself.

04 · Follow up

Turn replies into meetings

Every answer comes back to one Inbox with yours already drafted, and every contact sits on one board, from the first message to the deal.

CRM & Inbox Agent

Inbox

Every reply, by email and LinkedIn, in one Inbox, with your answer drafted.

Replies to your campaigns come back to one Inbox, from your mailbox and your LinkedIn account. Open a reply and an AI draft of your answer is waiting, written from the conversation and what you sell: edit it, or not, and send it.

  • Email and LinkedIn conversations side by side, the unread ones counted on a badge.
  • An email to you when a lead replies, if you want one.
  • Nothing goes without your click, unless you switch a campaign's replies to autopilot.
  • On autopilot, replies wait a while, go out in your sending hours and never answer a Not interested, an Unsubscribe or an Out of office.

CRM & Inbox Agent

Pipeline (lite CRM)

A CRM to track your pipeline, from the first message to the won deal.

Every lead and contact sits on one board by stage: New, Contacted, Replied, Meeting, Proposal, Won and Lost. Coolie moves a contact to Contacted and Replied as messages go out and answers come in; you set the stages only you know, such as a meeting booked or a deal won.

  • A timeline per contact: every email, LinkedIn step, call and reply, beside your notes.
  • Tasks with a due day, today's and the overdue ones above the board.
  • Your accounts company by company, with the furthest stage each reached.
  • Already on HubSpot or Pipedrive? Send your leads there instead.

05 · Learn and grow

Learn from every reply, and post in your own voice

Coolie learns from what your leads answer, for your account only, and keeps your own voice going on LinkedIn and X.

GTM Brain

GTM brain

A GTM brain that learns what is working in your outbound, to improve your replies.

Coolie's brain reads every reply and files it: interested, later, not interested, wrong person, out of office or unsubscribe. For your account only, it measures which signals, roles, industries, A/B versions and channels bring positive answers, and once a group has at least 20 leads and 3 positive answers, your agent acts on it.

  • More of your agent's daily searches go to the signals that answer.
  • A lead's score moves by one point at most, from what your replies taught.
  • New messages build on up to three of your own messages that drew an interested reply.
  • A Brain page says what it learned, and you can set a conclusion aside.

Content Agent

Marketing agent

LinkedIn and X posts in your own voice and personality.

The marketing agent learns how you write from your own posts, imported from the LinkedIn account you connected or pasted in, suggests topics from what Coolie knows about your company and your market, and writes two drafts at a time for LinkedIn or X.

  • Your voice summed up as guidelines you can read and edit.
  • Topics from your company, the signals your agents watch and the leads they found.
  • Drafts counted against X's 280 characters and LinkedIn's 3,000.
  • Coolie never posts for you: you edit each draft and post it yourself, at 0.1 credits for two drafts.

What Coolie replaces

Nine tools, or one Coolie

The tools a team usually pays for to find, research and contact buyers, and to keep track of every conversation, at their own list prices. Coolie Starter does all of it, in one place.

Buying signalsClay (Launch)Separate toolsfrom $185 a monthCoolie Starter: Included
Competitor and technology dataBuiltWith (Basic)Separate tools$295 a monthCoolie Starter: Included
Decision makers and contact dataApollo (Basic, per seat) or Lusha (Starter) or ZoomInfo (Professional, price on request)Separate toolsfrom $49.90 a monthCoolie Starter: Included: 0.03 credits a contact from the database
Email and phone enrichmentBetterContact (Starter) or Surfe (Essential, per seat) or SalesQL (Basic)Separate toolsfrom $15 a monthCoolie Starter: Included: 0.1 credits a work email, 1 credit a phone number, only when found
Research and copywritingChatGPT (Plus) or Claude (Pro)Separate toolsfrom $20 a monthCoolie Starter: Included: 1 credit a lead
Email sequencesInstantly (Growth) or Smartlead (Base)Separate toolsfrom $39 a monthCoolie Starter: Included
LinkedIn outreachHeyReach (Growth, per sender)Separate tools$79 a monthCoolie Starter: Included
CRM and pipelineHubSpot (Starter, per seat) or Pipedrive (Lite, per seat)Separate toolsfrom $20 a monthCoolie Starter: Included: Pipeline, a lite CRM
Connecting the toolsZapier (Professional) or Make (Core)Separate toolsfrom $10.59 a monthCoolie Starter: Included: webhooks, API, HubSpot and Pipedrive pushes
Total per monthSeparate tools$713.49Coolie Starter$123

List prices for monthly billing on each vendor's website, checked on 18 October 2026 (Pipedrive's on 25 October 2026; Clay's, BetterContact's, Surfe's, SalesQL's and HubSpot's on 1 November 2026), excluding tax: for each job, the cheapest paid entry plan of the tools named, at its starting price, for one user or sender; ZoomInfo publishes no price. With Coolie, research and contact details use credits; the FAQ below explains them.

From signal to meeting

How Coolie streamlines every step of outbound

Each step names the part of Coolie that does it, and what is left to you: your accounts, your offer and your decisions stay yours, and Coolie does the searching, the reading and the writing.

  1. Say who you sell to

    Coolie

    Reads your website, suggests the segments to go after and pre-fills your first agent: its ICP and its signals.

    You

    Pick a segment, adjust what you want, and connect your mailbox and LinkedIn account.

  2. Spot the moment

    Coolie

    Watches your signals every day and keeps the companies that fit your ICP.

    You

    Read why each lead was found.

  3. Coolie

    Finds the decision makers with your ICP's job titles at each company.

    You

    Add anyone else from People Search, or paste the companies you target.

  4. Get their email and phone

    Coolie

    Asks 15+ data providers one after another and keeps work emails only.

    You

    Click Find email or Find phone on the leads you want.

  5. Put the best first

    Coolie

    Scores every lead from 0 to 10 on ICP fit, freshness and buying intent.

    You

    Sort by score, and give a thumbs up or down.

  6. Research the best leads

    Coolie

    Researches each prospect three levels deep, every insight with its sources.

    You

    Tick the leads to research, and the insights to write from.

  7. Write the sequence

    Coolie

    Writes each lead's emails, LinkedIn messages and call script, on why you and why now.

    You

    Read them, edit any, or approve.

  8. Coolie

    Sends the email and LinkedIn steps from your accounts, paced over your working hours, and queues your calls with their scripts.

    You

    Make the calls.

  9. Answer the replies

    Coolie

    Brings every reply to one Inbox with your answer drafted, or answers on autopilot within your limits.

    You

    Send, edit or take the conversation over.

  10. Book the meeting, track the deal

    Coolie

    Moves each contact to Contacted and Replied on its own, with a timeline of every touch.

    You

    Move it on to Meeting, Proposal, Won or Lost.

  11. Learn and do it again

    Coolie

    Reads every reply and steers tomorrow's searches, scores and messages toward what gets answered.

    You

    Set aside a conclusion that does not fit your business.

Alongside it all, the marketing agent drafts your LinkedIn and X posts in your own voice, for you to post.

FAQs

Find answers to your queries

Everything you need to know about the product and most pressing questions

What is the Coolie Stack?

Everything Coolie does for outbound, in one workspace: buying signals and People Search to find leads, emails and phone numbers on demand, ICP scoring, deep research, personalized sequences, email and LinkedIn campaigns with call scripts, an Inbox, a lite CRM, Coolie's brain and a marketing agent.

What are Coolie's AI agents?

Your plan's Prospect Agent is the one AI agent you set up, with your ICP and the buying signals it watches. Coolie's ten specialised agents share its work, a stage of your outbound each: the Signal Agent, the Enrichment Agent, the Research Agent, the Scoring Agent, the Copywriting Agent, the Sequence Agent, the Monitoring Agent, the Content Agent, the CRM & Inbox Agent and the GTM Brain. Nine work today; the Monitoring Agent is coming soon. The Monitoring Agent will keep watching the accounts you have already contacted for new buying signals, and bring you a fresh reason to reach out.

Which tools does Coolie replace?

The tools a team usually pays for to find, research and contact buyers: Clay for buying signals; BuiltWith for competitor and technology data; Apollo, Lusha or ZoomInfo for decision makers and contact data; BetterContact, Surfe or SalesQL for email and phone enrichment; ChatGPT or Claude for research and copywriting; Instantly or Smartlead for email sequences; HeyReach for LinkedIn outreach; HubSpot or Pipedrive for CRM and pipeline; and Zapier or Make for connecting the tools. At the list prices in the table above, they add up to $713.49 a month, against $123 for Coolie Starter.

What is a credit?

Credits pay for the work you ask for: researching a lead and writing its sequence costs 1 credit, a person added from the database 0.03 credits, and finding a work email 0.1 credits or a phone number 1 credit, charged only when one is found. Packs of 50, 100 and 200 credits can be bought at any time from Settings.

Does Coolie send WhatsApp messages?

Not yet: WhatsApp is coming soon. Campaigns send email and LinkedIn steps today, and their call steps give you a script for the calls you make.

Can I keep my CRM or my sequencer?

Yes. Send your leads to HubSpot or Pipedrive, or to a campaign in Instantly, Smartlead, HeyReach or Salesforge, or use CSV exports, webhooks, the API and MCP.

How much does Coolie cost?

Coolie starts with a 7-day free trial; after it, the Starter plan is $123 a month. The pricing page lists what each plan includes and what credits pay for.

Your next conversation is already happening somewhere.

Set up an agent in five minutes. The first leads arrive with their reason to write.