Updated
Why an open role is a recruiter's reason to write
A job post is a company saying in public that it needs someone. For an agency that fills that kind of role, it is as direct as a signal gets: the need is real, the budget exists and the hiring manager has a deadline.
Timing decides who gets the brief. In the first weeks after a post, many companies hope their own ad and network will do; when they do not, the hard-to-fill roles often go to the agencies already in touch. Being in touch early, with candidates in mind, is the job.
Who to contact
The person who owns the vacancy and the person who manages agencies are rarely the same:
- The hiring manager: the head of the team the role reports to, who feels the gap every day.
- Head of Talent Acquisition or Talent Acquisition Manager: owns the process and the agency list.
- HR Director or Head of People, in companies without a talent team.
- Founder or COO in smaller companies, who often hire directly.
What to say
Name the role by its title, and bring what only an agency can: profiles you could introduce, what the role pays in their market, how your recent searches for it went. Hiring managers reply to candidates far more readily than to pitches.
Keep to one role per message. A company hiring for several may become a larger account, but the first conversation starts with the vacancy that hurts.
How Coolie finds them
Describe the jobs you fill
Enter up to five job titles and, if you want, up to five keywords the description must mention, such as a technology or a certification. Employment type and seniority narrow it further.
Coolie finds the matching posts
Posts from the last 30 days that match become leads, each showing the job title it was found on.
It keeps the companies that fit your ICP
Your ideal customer profile (industry, company size, location) filters the companies before anyone is contacted.
It finds the decision makers
At each company, Coolie looks for the people whose job titles match your ICP, and gives each lead a score.
It researches the leads you pick
For the leads you choose, Coolie writes a research brief (the company's news, the person, the reason to write now) and a personalized email and LinkedIn sequence.
It writes and sends from your own accounts
Email and LinkedIn steps go out from your own mailbox and LinkedIn account, spread over your working hours. You approve each message, or let the agent run on autopilot.
Signals to pair it with
Companies opening many roles in a short time are building teams rather than replacing someone: Coolie's Hiring Velocity signal finds them. Companies that just raised often hire next, and Funding finds recent rounds. See all signals.
Example (fictional)
Your agency places data engineers and analytics engineers in Germany; you name both titles, with a cloud data platform as a description keyword.
Coolie finds Elbrook Mobility, 220 employees in Berlin, which posted a senior data engineer role nine days ago.
Elbrook's Head of Data and Talent Acquisition Manager are found and scored, and the email drafted for them names the role and offers to introduce two engineers who fit it.
Every company and person in this example is invented.
Frequently asked questions
What is the difference between the job I search for and the people I contact?
The Hiring signal's titles describe the job post, such as data engineer. Your ICP's titles describe who you write to, such as Head of Data or Talent Acquisition Manager. Put the posted role in your ICP and you would reach people doing that job rather than the person hiring for it.
Will other agencies' job ads come through?
Set your ICP's industries to the sectors you recruit for, and add agencies' names to its excluded keywords and competitors: companies outside those industries, or named there, are left out.
Does Coolie source candidates?
No. Coolie finds the companies and the people to talk to, and writes to them from your accounts; the candidates are your work.