How Octocom Increased Reply Rates by 3.7x (0.73% → 2.7%) within 30 Days using Coolie

Client: Octocom

Industry: AI Customer Support for E-commerce

Octocom is building AI customer support agents that help e-commerce brands automate customer conversations across chat, email, voice, and social channels. Trusted by thousands of companies, their platform is designed to help support teams do more with less.

As Octocom scaled, their GTM team faced a familiar challenge: outbound wasn't keeping pace with growth.

The Challenge: Static Lists, Static Results

Before Coolie, Octocom's outbound motion relied on traditional prospecting:

• Static cold lists sourced from databases
• Generic email templates with minimal personalization
• Manual prospect research for strategic accounts
• Outreach sent via Instantly

The result?

• Reply rate: 0.73%
• Limited pipeline generation
• SDRs spending valuable time on research instead of selling

The team knew their ICP existed—they just couldn't identify who was most likely to buy right now.

Their biggest problem wasn't volume.

It was intent.

Every prospect looked the same on a spreadsheet.

The Turning Point

Octocom partnered with Coolie to move from database-driven prospecting to signal-driven outbound.

Instead of reaching out to anyone who fit their ICP, they started prioritizing companies showing buying intent through signals such as:

• Recent hiring activity
• Competitor engagement
• Top 5% most active ICP accounts

Once high-intent accounts were identified, Coolie automatically researched each account and generated tailored outreach.

The Solution: Coolie

Coolie became Octocom's outbound intelligence layer.

1. High-Intent Prospect Discovery

Rather than exporting static lists, the GTM team used Coolie to surface prospects actively exhibiting buying signals.

This allowed Octocom to focus on accounts that were:

• Growing rapidly
• Engaging with competitors
• Hiring customer support and CX talent
• Demonstrating characteristics of their best customers

2. Automated Research

For every prospect, Coolie analyzed:

• Company websites
• LinkedIn activity
• News mentions
• Hiring trends
• Growth signals
• Competitive intelligence

The platform surfaced the most relevant insights automatically—eliminating hours of manual digging.

3. Personalized Sequence Generation

Within seconds, Coolie generated:

• Personalized cold emails
• Multi-touch sequences
• Tailored messaging based on buying signals
• Prospect-specific hooks

All outreach was pushed into Instantly, allowing reps to maintain their existing workflow while dramatically improving quality.

The Results (First 30 Days) - 3.7× Increase in Reply Rates

• Before Coolie: 0.73%
• After Coolie: 2.7%

The shift from static databases to high-intent accounts immediately changed the economics of outbound.

Instead of hiring additional SDRs, Octocom unlocked more capacity from their existing team.

Their reps now spend time:

• Running demos
• Following up with prospects
• Qualifying opportunities
• Closing pipeline

Not opening 47 browser tabs trying to write a first line.

🎯 Higher Quality Pipeline

By prioritizing intent signals over static lists, outbound became:

• More relevant
• More timely
• More personalized
• More predictable

The Bottom Line

Octocom didn't need more leads. They needed better leads.

By combining Coolie's high-intent signals with automated research and personalized sequences, the team transformed outbound in less than a month.

They turned:

• 0.73% replies into 2.7%
• Static lists into intent-driven opportunities
• Manual research into automated insights
• SDR busywork into pipeline generation

The lesson?

Outbound isn't dead. Static prospecting is.

Coolie helped Octocom prove that when you reach the right person, with the right insight, at the right time, good things happen.